Empowerment: Our marketing and design team quickly worked to understand CWCU’s new branding guidelines. We helped develop different campaign strategies to support their continuous growth in their different banking services. Alongside their “wavy” West Michigan look and feel, we helped with different key brand elements to achieve a friendly business approach. Our main goal was to help CWCU portray a concise message of smart banking choices to their clients through visuals for their website, social media, posters, and postcards.

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Inspiration: With a newly inspired visual identity to reinforce their banking services, CWCU can easily communicate all their banking benefits. Inspired by a strong West Michigan community, their brand identity is friendly, community-oriented and easy to understand.