Frequently Asked Questions

1. Why is blogging and web content valuable for your business? 

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Creating website content can be challenging, we know!

Providing that it is comprehensive, yet concise, attracts interest and brings in new customers. It helps you build your customer base featuring the best aspects of your business and highlight customer benefits all in the right words.

Creating rich content, complete with research and consultation services also positions you as an expert.

YES - it does help with SEO, given that you use a lot of the content for great titles (H1, H2, H3, etc), meta description, page descriptions, etc 

2. Why is SEO important for my website? 

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In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website, blog or online store, SEO can help your business grow and meet the business objectives. Contact us today to learn more about SEO Optimization. 

3. What are Google Analytics? 

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Google Analytics is one of the top, most powerful tools out there for monitoring and analyzing traffic on your website. It helps you know: 

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• Where your visitors are coming from

• How your visitors found your website

 

It also shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook, Google+), or from search engines.

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• Web browsers used by your visitors

• What keywords were used by visitors in the search engines to get to your website

• Free with our Basic +, Enhanced, and Enterprise website packages

4. What are Google Adwords? 

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Google AdWords is Google's online advertising program that lets you reach new customers and grow your business. With AdWords, you choose where your ad appears, set a budget you're comfortable with, and measure the impact of your ad.

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There's no minimum spending commitment. You can pause or stop anytime.

 

5. Why is Branding important for my business? 

 

You may be a Zeeland turkey farmer, Saugatuck resort owner, or one of West Michigan’s new medical equipment start-ups. You don’t have a big name yet, but you’d like one. Now’s the time to start building your brand, or shaping your company’s image, its personality and reputation. The public perceives your company brand by what they hear and see about you and what they experience when they actually do business with you. Using a branding guide will help you be consistent with your brand and people will easily remember you, as you work towards your brand awareness and top of mind for customers. 

 

6. What are Powerlistings? 

 

Powerlistings is an online platform that allows you to take control of your online business listing. Why would you want to do that? Inconsistent business location information across online maps, apps, directories, GPS devices, social networks, and search engines costs you real sales. Our platform lets you control your company listings across 100+ global partners, including Apple. Learn more here. 

7. Why do I need a website? 

 

Your customers are expecting a website.

No website? Potential consumers may question whether your business is legit. A website adds credibility to your business. Short of that, they may pass you up for a competitor. Read more