Creating and sharing content online is no small task. It starts with brainstorming an idea, followed by drafting, editing, designing visuals, publishing, promoting, and finally, measuring the results. While each stage has its own challenges, many marketers struggle to crack the code for effectively promoting their content across social media platforms.
Don’t Hold Back—Start Promoting Your Content Right Away
Once your content is ready to go, begin promoting it immediately. Use the social share buttons in your content management system, or simply copy and paste the link. Since most of your audience likely won’t see it on the first day, don’t hesitate to repost it the next day and even a week later. Experiment with posting at different times of the day to maximize reach and engagement.
Where Should You Share Your Content?
Your first focus should be on your existing audience—those who follow your blog, Facebook page, X profile, or other social platforms. After publishing, don’t be shy about asking your followers to share the content with their own networks to expand its reach even further.
If you're active in LinkedIn or Facebook groups, these can also be excellent spaces to share your content. Just ensure you follow group guidelines and contribute value regularly, so your posts don’t come across as spammy.
Another effective tactic is to leverage your social media profile and cover photos. For instance, you could design an eye-catching graphic promoting your latest content and update your business’s Facebook cover photo. On LinkedIn and X, update your profile with the link to your new content. These updates notify your audience and keep your work top of mind.
When Is the Best Time to Share Content?
Every marketer wants to know: when are people most active online? While there’s no definitive answer—timing often depends on your specific audience—studies do offer useful insights.
According to a recent analysis by web analytics firm Kya, which studied 15 million visitors across 536 websites, engagement peaks on Mondays between noon and 2 p.m. Eastern Time. However, users tend to spend the most time on pages during weekday evenings between 6:00 and 8:00 p.m. Additionally, the study found that 13.5 million of the 15 million referrals came from Facebook, while Saturday was deemed the least effective day to post.
Not Ready to Promote Yet?
If you're still in the process of creating your content, no worries—you're on the right track. With a strong promotion strategy in place, your hard work can reach the audience it deserves. Feel free to click here to reach out to our staff for help with placing your first order.
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