How small businesses should promote their content on Social Media
Updated: Apr 9
There’s no question that creating content to share online is hard work. First, you must come up with an idea. Then it’s time to write the first draft, edit it to perfection, design visuals to accompany the piece, publish, and promote it. Of course, you can’t forget to measure the results of your efforts once you have hit the publish button. While each of these functions presents its own unique challenges, marketers often get hung up on finding the perfect formula for promoting their content on the various social media platforms.
Don’t Hesitate in Getting Your Content Out There
Once you have decided your piece is good to go, you can start promoting it immediately after publication. It’s easy enough to do by using the social share options in your content production management system or by copying and pasting the link. Since it’s unlikely that most of your readers saw the content the first day you published it, feel free to publish the next day and again approximately one week later. You should also consider publishing at different times of day to attract the largest audience.
Where to Share Your Content
Obviously, you want to share your content with people already in your direct audience. This would be those who follow your company’s blog, its Facebook or Twitter page, or another form of social media. Once you publish your content, don’t be shy about asking your followers to share it with their followers to gain an even wider audience.
If you already participate in groups on LinkedIn, Facebook, and other sites, this makes a good place to share your content as well. You just want to make sure that you contribute to the group and follow its posting guidelines so no one accuses you of posting spam.
It’s also a good idea to take advantage of your profile page or cover photo on the various social media sites to post a link to your latest content. For example, you could create a graphic around the new content and make it the cover photo for your business Facebook page. On Twitter and LinkedIn, consider updating your profile page every time you publish new content. Both sites notify your followers of the update, which also lets them know about your newly published work.
The Best Time to Share Your Content
All digital marketers want to know when people are online the most and when they’re most likely to comment, like, or share their content. The problem is that the answer to this question depends on who you ask and it changes frequently.
Earlier this year, the web analytics firm Kya analyzed 536 websites and the behavior patterns of the 15 million people who visited them. According to their findings, 16.9 percent of all engagement comes on Monday between noon and 2 p.m. Eastern time. However, people spend the most time on a page between 6:00 and 8:00 weekday evenings. The study also showed that 13.5 of the 15 million referrals came from Facebook and that Saturday is the worst day to post.
Perhaps you’re not quite to the point of promoting your content because you haven’t written it yet. If so, you’re in the right place. Feel free to click here to reach out to our staff for help with placing your first order.