• CIS Agency

Best Marketing Strategies for 2023

Updated: Nov 15

A marketing strategy is a comprehensive plan to turn consumers in your target audience into customers. A good marketing strategy can fuel growth and help you reach your business goals. To choose the right marketing strategies and channels, you'll need to clearly define your goals. Understanding your target audience's demographics, habits, and needs can help make sure you're spending your resources on channels that will give you the best return on investment. To help you with this decision, here are the top 10 marketing strategies to focus on in 2022:

1. Content Marketing and SEO Toolkits

Valuable and informative content-blogs, podcasts, and videos-helps your audience feel more connected to your brand. Creating engaging content is also the basis for other marketing strategies because content can be reshared on multiple platforms like social media and email newsletters. Try our SEO Toolkit before writing new content.

2. Social Media Marketing

From TikTok to LinkedIn, social media continues to be a great way to increase your visibility and website traffic. With many platforms to choose from, focus your strategy on the channels your target audience prefers.

3. Email Marketing & Newsletters

Email marketing is still an excellent way to retain customers and drive purchasing decisions. However, don't limit yourself to sales emails. Add value for loyal customers with a newsletter or other engaging content.

4. Online Advertising

Paid advertising remains a strong strategy for promoting your business. This strategy could include social media ads, print ads, and PPC (pay per click) online advertising.

5. Influencer Marketing

In 2023's marketing world, small businesses can benefit from working with individuals who have already built a following and authority on a topic. Consider partnering with influencers whose audience and niche align with your brand.

How Influencers Can Grow Your Brand

An influencer is someone who has built up credibility with an audience as being knowledgeable about a certain topic or niche. Partnering with an influencer associates your brand, services, and products with a real person consumers already follow and trust. Influencers can be anyone from celebrities to "regular people" with a relatively modest following (known as micro-influencers). They can sway customers' decisions because their followers tend to trust their recommendations and believe they know what they're talking about.

Influencer marketing is a growing trend, with consumers looking for a more personal touch from businesses to influence their purchasing decisions. If you want to try it out, reach out to a blogger, social media personality, or other individuals whose audience and niche overlap with yours. Start with smaller, micro-influencers and measure the results from a collaborative campaign.

6. Affiliate Marketing

Similarly, affiliate marketing involves paid partnerships with entities that can promote your business using their platforms. Affiliate links benefit you by giving your business a wider reach and helping the affiliate by compensating for sales made through their platform.

7. Earned Media & PR

Coverage from TV, news media, radio, podcasts, etc., can help spread the word about your business. You can often earn organic (unpaid) PR by getting involved with your local community, or you can allocate part of your budget for paid PR.

8. Search Engine Optimization (SEO)