Why Designing Wix Websites Matter.
Updated: Nov 20
Wix has developed a website-building platform to simply put your best foot forward when designing a website for your business. Knowing this, we can probably agree that doing everything we can to make our products and services look good to our customers is a valuable use of time and money. Your website is no exception. In fact, 66% of people prefer to see something beautifully designed over something plain and simple, especially if they are short on time. The more beautifully designed your website is, the longer they will likely stay on it! This also means the higher the chance they'll buy from you.
Not convinced yet? Let's peek at what’s going on in your customer's heads when they look at your Wix designed website:
They are forming their first impression of you.
Did you like the look of the cover of your favorite book the first time you saw it? Or the label on that bottle of wine from Leelanau Cellars you always have ready to serve guests? Chances are, many of your favorite products and services made a good first impression on you, and that's one of the reasons you gave it a chance in the first place.
They are judging your customer service based on your website.
Is your website easy to use? If not, chances are your customers will assume that getting anything done with you will be difficult. If your customer service is top-notch, we want the website to reflect that!
They are deciding if they should trust you.
The words and images on your website matter. If you're a photographer and your website is full of stock photos (or poorly done photos!), your customer will lose some trust in your ability to provide good service. If you make a claim on your website that sounds too good to be true or outrageous, your customer will likely be skeptical about whether they can believe anything you claim --on the website or otherwise.
They are choosing between you and your competitor.
You're at a party, and there are two cakes. One is beautifully designed - gorgeous icing, interesting design, and very well executed. The other looks like it were put together after falling apart by someone who had never iced a cake before. Which one do you grab a slice from if that's your first and only impression of the cakes?
Don't be a poorly designed cake! You could be the best-tasting cake and icing, but many potential customers won't even give you a chance without the good looks.
If these customer thoughts haven't convinced you, think about Search Engine Optimization for a moment. (Not sure what that is? Check out our blog on SEO!) If your website isn't done well with good copy and easy navigation, chances are search engines aren't showing it to your customers, either!
By now, you're probably wondering how to ensure your website is good-looking. Here are some important qualities to consider:
1. Easy navigation
What are your customers coming to your website to do? Are they coming to schedule an appointment? Read your menu of services. Learn how to use your product. Find out and make that the easiest thing to find on your website! Want a great example? Check out Shefit.com: you'll see "shop," "find my fit," and "reviews" at the very top left - the exact things that potential customers are looking to do when they go to Shefit's website!
2. Aesthetically pleasing
Graphic and website designers, like the ones on our team, are trained to know what people like to look at! Always have a few people with good taste check out the look of your website before publishing. Better yet, use a service like ours with highly-trained graphic and website designers to get it right the first time!
3. On-brand, consistent colors and images
A website without consistent branding sends a strong message to the customer: "We don't quite know who we are yet!" It can be enough to turn a potential away or to a competitor who shows that consistency and self-awareness.