12 Examples of How to Choose a Color Scheme for Your Website in 2022
Updated: Jan 15
When you're designing a website for your business, one of the things you'll need to decide on is an appropriate color scheme for your brand. How do you choose one that will help your business stand out? A color palette for a website will typically include a dominant color, a secondary color, and accent colors. You want to create a cohesive look and avoid overwhelming visitors with too many colors, so choosing the right set of colors is important. There are a few things to consider when deciding on a color scheme:
1. Industry /Purpose
First, decide what colors work best to represent your industry and your company's values and purpose. For example, an electric company might work with a bright, high-contrast color scheme, while a spa might choose softer, more muted colors.
Next, decide what tone or mood you want your website to create. For example, will it be vibrant or calming? Color psychology indicates that different colors create different associations and emotions when people see them, so you'll want to make sure the mood you're creating fits your purpose.
If your business already has a logo or brand colors, your decision will be easy! Choose colors that represent your brand and make people think of your logo.
12 Color Scheme Examples
Below are some examples from CIS Agency's portfolio of client websites that use unique color schemes to represent their business.
1. Warm Hues
The warm half of the color spectrum encompasses reds, oranges, yellows, and golds. Palettes using these colors tend to feel warm and inviting, evoking the hues of autumn or of a sunrise. Unique Body Shop's glowing palette of brown and yellow tones echoes their logo and makes their site feel welcoming and unique, like their name. The golden color used throughout also evokes associations with awards, suggesting their excellent record of service.
2. Cool Blues
The other side of the spectrum contains cool hues, most notably, blue. Blue tends to be associated with trustworthiness, professionalism, and calm feelings, perfect for Michael A Kraley's CPA firm. This is a monochrome color scheme, as it sticks to variations of the same color.
Neutral colors include black, white, gray hues, and brown hues. These neutrals can be paired with other cool or warm hues to balance out a palette, or they can stand alone for an elegant, minimalistic color scheme. Nature's Envy salon and day spa's use of neutrals fit with their natural theme and create a mood of calm sophistication that matches well with what their business offers.
While the previous examples have largely worked with one part of the color spectrum or used variations on the same hue, let's see some examples of how to mix different colors to create different effects. One way to combine colors is with a complementary color scheme. Complements are colors that fall on opposite sides of the color wheel and create a fun contrast while looking pleasing together, like the orange and blue used in Moes Construction Pool and Spa.
5. Neutral with a Bright Accent