12 Examples of How to Choose a Color Scheme for Your Website in 2023
Updated: Nov 17
When you're designing a website for your business, one of the things you'll need to decide on is an appropriate color scheme for your brand. How do you choose one that will help your business stand out? A color palette for a website will typically include a dominant color, a secondary color, and accent colors. You want to create a cohesive look and avoid overwhelming visitors with too many colors, so choosing the right set of colors is important. There are a few things to consider when deciding on a color scheme:
1. Industry /Purpose
First, decide what colors best represent your industry and your company's values and purpose. For example, an electric company might work with a bright, high-contrast color scheme, while a spa might choose softer, more muted colors.
Next, decide what tone or mood you want your website to create. For example, will it be vibrant or calming? Color psychology indicates that different colors create different associations and emotions when people see them, so you'll want to ensure your mood fits your purpose.
Your decision will be easy if your business already has a logo or brand colors! Choose colors that represent your brand and make people think of your logo.
12 Color Scheme Examples
Below are examples from CIS Agency's portfolio of client websites that use unique color schemes to represent their business.
1. Warm Hues
The warm half of the color spectrum encompasses reds, oranges, yellows, and gold. Palettes using these colors feel warm and inviting, evoking the hues of autumn or a sunrise. Unique Body Shop's glowing palette of brown and yellow tones echoes its logo and makes its site feel welcoming and unique, like its name. The golden color used throughout evokes associations with awards, suggesting their excellent service record.
2. Cool Blues
The other side of the spectrum contains cool hues, most notably blue. Blue tends to be associated with trustworthiness, professionalism, and calm feelings, which is perfect for Michael A Kraley's CPA firm. This is a monochrome color scheme, as it sticks to variations of the same color.