How Can Video Benefit Your Small Business?

Have you ever been mesmerized by a video? It caught your eye, and ten or fifteen seconds later you realize you had been transported somewhere else for a moment? It’s like walking around an Art Gallery – sure, a painting or photograph may catch your eye, but where do you see the most crowds?

Live performances and video submissions.

Imagine your potential clients spending those same precious moments focused on a video from you. They are focused on your business, on what you have to offer.

Research reveals that 74% of users who watched an explainer video about a product purchased it. If you're showcasing your product, why not choose a medium with such an impressive return on investment?

Curious how this video magic works? Let us explain!

Video Builds Trust

Ever bought a product, only to find it didn’t deliver what was promised in the ad? Ever dismissed a product, only to find out later that it did something you didn’t even realize? Imagine seeing the product in action before you buy it. Imagine watching an expert show you all the features. Imagine having somewhere to turn for easy-to-follow instructions and troubleshooting.

This level of detail matters. You are creating trust with the consumer. They can see exactly what you’re selling and how they could use it in their daily lives. Video gives you the ability to reach your target audience and build belief.

Video Means More Visibility on Google

You could spend a fortune on prime commercial slots, only to have DVR users skip right past them. Or, you could launch a video campaign and climb to the top of search engine rankings—especially on Google. Their algorithms prioritize engaging content, and few mediums are as captivating as video. By creating a compelling video campaign, you'll not only capture attention, but also attract countless potential buyers to your product.

Video Appeals to Mobile Users

Did you know that 90% of consumers watch videos on their mobile devices? Look around—if you see ten people on their phones or tablets, chances are nine of them are watching a video. That video could be yours. Social media platforms like Facebook take this even further by automatically playing uploaded videos as users scroll, instantly grabbing their attention. This creates a powerful opportunity to engage with an audience actively seeking compelling and shareable content.

Video Encourages Social Shares

What are mobile users doing besides watching video content? They’re sharing it—especially videos that make them feel something. To stand out, create videos that spark laughter or deliver a powerful, heartfelt message. Content that resonates emotionally not only boosts traffic to your page and amplifies your brand’s visibility but can also inspire a larger movement. At the very least, your video could brighten someone’s day or open their eyes to a new perspective. Since many consumers make purchasing decisions based on emotion, video is a powerful way to forge those meaningful connections.

Video can be “unskippable.”

Watch a YouTube video or log into Hulu to catch your favorite show, and chances are you’ll encounter video ads you can’t skip—at least not immediately. Sometimes, those ads are so engaging that you forget all about the “Skip Ad” button. Sound familiar? You’re not alone. Now imagine that ad showcasing your name, your product, your message—capturing the attention of potential customers in those crucial seconds.

Most consumers prefer video content over reading—it's the perfect way to tell your story. Not sure where to start? CIS Agency has partnered with trusted local video professionals to help you create engaging content. Let us connect you with experts to tell your story, broaden your reach, and sell your product!

Contact CIS Agency 

Tel | 616.347.6300 | service@wearecis.com | www.wearecis.com/connect

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