The Perfect Pair: Wix SEO and Content Marketing

If you’ve had a Wix website for more than a week, chances are you’ve come across the terms search engine optimization (SEO) and content marketing. But understanding what they mean and how they work together can be tricky. Many people mistakenly treat SEO and content marketing as separate strategies, often leading to disappointing results. When combined effectively, however, they become a powerful tool for growing your business. Here are four actionable ideas to help you harness the synergy between SEO and content marketing:

Get to know Google Trends: It’s a waste of effort and money to write a blog post that few people will read. Before you put pen to paper or fire up the word processor, head to Google Trends to see more than 100 topics that people have searched for in the past day. You don’t necessarily need to be that recent with your blog subjects, but the 24-hour parameter is a good place to start your search. Note* Be ready to switch to Google's new G4.
Choose your keywords: After selecting a topic, you need to know which keywords to include, so people will find the post. Google AdWords and Google Analytics can help you find the most relevant ones. The key is to blend them into your writing naturally, so you don’t get penalized for spam in search engine results. Note* Wix has many online automated tools to help you through this process. Check out their Wix SEO Wizard.
Say yes to guest blogging: Do you have blogs you read frequently and would love to see your own work published there? If so, investigate what it takes to make this happen. It’s the best way to rise to the level of a thought leader in your industry.
Indirect conversions still count: Choosing hot keywords and topics is essential, but don’t forget about people who end up at your website through other means. Perhaps your lead came from a social media site or a word-of-mouth recommendation. The important thing is that he or she checks your site regularly. If you nurture this lead like the rest, you should see a sales conversion eventually.
These are four simple ways to combine Wix SEO and content marketing to truly add value for your readers. By creating high-quality, information-rich content, you can attract attention far beyond what traditional advertising can achieve. This approach helps your readers build genuine appreciation for your products and services, rather than simply hearing how great they are.

Wix takes it a step further with seamless SEO integration, working with some of the best third-party developers in the industry to ensure your site is optimized for success. As a Wix Legend Partner, CIS Agency offers expert Wix SEO support, content marketing, website design, and more. Let us help you drive new customers to your business and make a lasting impact.