There is an awful lot of confusion about Search Engine Optimization (SEO), content marketing, and how these two things fit together. Some people treat them as two different things, and then feel surprised and disappointed when they don’t see the results they expected. Both are essential and can do important
things on their own, but it’s not enough. To achieve the success you desire, you need to bring the two together and take advantage of their potent combination.
In this blog post, we’ll explore fresh ways to combine SEO and content marketing—ideas you might not have considered before. While these suggestions are just the tip of the iceberg, once you start thinking this way, you’ll likely come up with plenty of profitable strategies on your own.
Start with Google Trends
Google Trends should be your first stop before drafting any article or blog post. It provides a list of trending topics that have received high search volumes in the past 24 hours, along with two featured insights. While your content doesn’t always have to be tied to recent events, Google Trends is an excellent resource for understanding what people are actively searching for.
Additionally, selecting the right keywords and planning your content around them is essential for success. Use tools like Google AdWords or Google Analytics to identify the keywords driving traffic to your site. Be sure to integrate these keywords naturally into your writing, while delivering genuinely valuable content. Overloading your text with keywords for rankings can lead to penalties from Google, so prioritize the reader’s experience.
Leverage Guest Blogging for Greater Reach
If there are blogs you admire and frequently read, consider submitting guest posts to those sites. Guest blogging not only positions you as an expert in your field, but also increases your visibility by featuring your name and company on reputable platforms. This creates valuable back links that can boost your site’s search engine rankings.
However, avoid excessive linking to your own site within guest posts. Focus on including links that provide real value to readers, rather than trying to manipulate search engines. As long as the opportunity aligns with your niche, guest blogging can significantly enhance your authority and traffic.
Understand the Power of Indirect Conversions
While driving traffic through converting keywords is important, it’s equally vital to consider indirect conversions. These occur when visitors find your site through unrelated search terms, social media links, or other channels. For example, someone may stumble upon your blog through a Facebook link, read a few posts, and subscribe to your newsletter. Months later, that person might become a paying customer.
The takeaway? Always prioritize creating high-quality, helpful content. Even if the initial visit doesn’t lead to a sale, your content could build trust and convert that reader into a loyal customer later on.
Not a Writer? Don’t Worry—We’ve Got You Covered
Not everyone excels at both SEO and writing, and that’s okay! If writing isn’t your strong suit, consider outsourcing your content creation. At Content Runner, you can provide SEO keywords and guidelines to a professional writer who will craft the content for you. Alternatively, you can tweak the writer’s draft to meet your specific needs. Our open platform makes collaboration easy, and our team is always here to help streamline the process.
By combining SEO strategies with high-quality content marketing, you can elevate your online presence, attract the right audience, and build long-term success. Start small, experiment, and watch your efforts pay off.
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