We can all agree that social media can be a bit of a sea monster these days, and with social media algorithms focusing mainly on engagement and ads, it's not getting easier.
We all want our stories and reels to matter. We want to be heard. However, it often feels like we are plunking pebbles into the bottomless void of the internet when we really want to make some waves (or at the least some ripples).
At CIS Agency, we've learned the best engagements consist of true stories.
How do you take information and translate that into a relatable story? We are glad you asked! We have used these methods in the past and want to pass them on to you.
So let's wade into the waters of social media together. Did anyone cringe like they saw a sea monster from the deep? Here are a few techniques we have used to get your story to make its ripples in an online sea of information and tame the sea monster of social media.
Length Matters - What is the goal for your post? Do you want the customer to click through to your website? Do you want engagement and comments? Do you want to be seen? We've noticed that longer-length posts written with heart tend to engage readers deeper. Readers stick around to read the whole post and will likely walk away with a positive feeling about your company. At the same time, short posts that get right to the point may generate higher click-throughs to yours or another website. So think about the goal and which length is right for your business.
Photographs Matter- You want readers to connect with your business genuinely, and candid photos will often do a better job than professional (or stock) photos. With social media, it's not always expected to have a perfect shot; what's expected is a real authentic shot.
Hashtags Matter- A great story means little if no one sees what you've written. Using 3-5 well-chosen hashtags makes your content more searchable on the "suggested feeds" for readers interested in particular topics. Think about the categories your business falls into.
Videos Matter: Nothing says authenticity faster than a video. You can show your customer your style, demeanor, and attitude in seconds. This can be both positive and negative. We've all seen the videos that make it onto the news pouring bad press onto companies. The key to a good video is to be kind in what you say and do. Thinking in this way will make videos feel natural and well-executed.
5. What's Trending?
Use trending audios for your videos or reels to reach new audiences and feature your content on popular sound feeds.
So no matter what social media seas you are charting at CIS Agency, there are quick and easy ways to engage your audience. You don't have to fight a Kraken to win at this. You only need to find a few pointed ways (we recommend a trident) to share what you are already doing today. Does this seem too overwhelming? Let CIS help you with your social media needs today. GET A QUOTE!
If you want to outsource your social media management, we recommend reading the article Outsourcing Social Media Management.