• CIS Agency

Need Content? What is content? Why do you need it?

Updated: Nov 4, 2018


Call it copy, text . . . or content, it’s the latest word in written material. And it’s hot!


When it’s published online, any kind of writing is now known as web content, or simply called content.

Businesses crave it. Colleges teach it. And writers produce it. Online content is the new Madison Avenue of advertising. Every organization needs it to present an up-to- date image to the public.

Starting with a website -- and moving right along to social media posts, blog entries or online ads, content carries weight these days. It’s what sells. With every passing hour, more and more customers let their keyboards do the walking and shop online. Content that promotes your products and services on the internet can be red-hot advertising.

The better the quality of your content,

the bigger the bang for your buck!

Quality is a must. Not just any content will do. The better the quality of your content, the bigger the bang for your buck. Poorly written content makes your organization look under-educated, unappealing and unworthy of anyone’s business. If it sounds like a seventh-grader wrote it, your web page content won’t convince anyone to buy from you.

Worse yet, if it reeks with spelling and grammar errors, your online text will help you lose business, rather than gain it. Well-written content, on the other hand, becomes one of your greatest assets. Professional copy positions your company as an expert in the field. Promotional pieces and print materials are a big part of your brand. With high quality writing, advertising enhances your public image. Customers are more likely to come to you if content you provide is credible, clearly communicated and clever.

If you’re one of those small business owners who haven’t put much thought into your image, we can help. We will professionally assess your public image and make recommendations to improve it. Contact Carlos Valladares at Corporate Image Services (CIS): carlosv@wearecis.com

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service@wearecis.com Office: 616-347-6300 6501 Balsam Drive

Toll- Free: 1-877-247-6350 Hudsonville, MI 49426

For permission to reprint this article: Contact Blog Writer | Business Consultant Susan K. Maciak at service@wearecis.com

#contentwriting #webcontent #websitecontent #blogwriting #marketingcontent

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