Modernizing a Service Brand for Digital Growth
Client Overview
Gutter Pro Inc. is a Michigan-based company specializing in gutter sales, gutter covers and protectors, gutter installation, and gutter repair. Known for their reliability and craftsmanship, Gutter Pro has built a strong reputation in local communities.
The Challenge
Gutter Pro’s digital footprint was limited, making it difficult to capture customers searching online for gutter services. Their website lacked SEO optimization, and their social media channels were underdeveloped. Without a consistent marketing strategy, they risked losing visibility to competitors.
Our Solution
CIS Agency implemented a full digital transformation strategy, similar to the successful approach taken with GutterPro:
Website Redesign
Improved layout, SEO foundation, mobile usability, and clear calls-to-action.
Advertising Optimization
Refined digital ad distribution to reach local homeowners seeking gutter services.
Content Creation
Introduced a blog tailored to homeowners’ needs, positioning Gutter Pro as a helpful authority.
Social Media Overhaul
Established consistent posting, branded messaging, and targeted ad campaigns.
The Results
A polished, professional digital presence that aligns with Gutter Pro’s trusted reputation
Increased local visibility, helping them capture more leads from homeowners in need of gutter solutions.
Stronger brand recognition through social media consistency and blog content.
Looking Ahead
Gutter Pro now has a scalable online foundation to support growth and new customer acquisition across Michigan. Their digital presence sets them apart from competitors and strengthens their reputation as a go-to gutter expert.
Key Takeaway
Even in niche industries like gutter installation, a cohesive online strategy makes the difference. CIS Agency gave Gutter Pro the visibility and branding tools to thrive in a competitive market.