Hulst Jepsen Physical Therapy – Consulting for Social Media Excellence
Client Overview
Hulst Jepsen Physical Therapy (HJPT) is a leading physical therapy provider in West Michigan, with multiple clinic locations dedicated to helping patients recover, heal, and thrive. They are known for personalized care, community involvement, and clinical expertise.
The Challenge
HJPT had a growing number of clinics and staff contributing to their marketing efforts, but managing social media across multiple channels was becoming overwhelming. Their team needed clarity, structure, and a strategy for effectively handling digital communication while staying consistent with their brand voice.
Our Solution
Unlike our full-service projects, CIS Agency’s role with Hulst Jepsen was strategic consulting only:
Social Media Management Guidance
Advised their internal team on how to manage multiple social media channels efficiently.
Best Practices & Training
Shared frameworks for scheduling, planning, and distributing content across Facebook, Instagram, and LinkedIn.
Content Strategy
Recommended approaches for balancing educational, community, and promotional content.
Efficiency Tools
ntroduced options for using scheduling platforms and internal workflows to simplify execution.
The Results
A confident internal marketing team equipped with the skills and frameworks to run their own social media effectively.
Greater consistency in branding and messaging across all clinics.
Improved ability to engage patients and community members online without relying on external management.
Looking Ahead
With an empowered in-house team, HJPT is able to manage its digital presence sustainably. Their strong community reputation is now reinforced online, helping them connect with patients and build trust at scale.
Key Takeaway
Sometimes the best support is not doing the work for a client, but equipping their team to do it themselves. CIS Agency’s consulting gave Hulst Jepsen the clarity and confidence to manage their own social media presence effectively.