Global Legal Network Rebranding & Digital Transformation
Client Overview
LawExchange International is a prestigious network of more than 35 independent law firms across the globe. The organization facilitates collaboration between member firms and provides clients with seamless access to trusted legal professionals worldwide. As an international brand, their online presence must reflect professionalism, global reach, and a cohesive identity that resonates with attorneys and clients alike.
The Challenge
Despite their reputation, LawExchange’s existing website and digital ecosystem did not effectively represent their global network. Issues included:
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A dated, template-based website with 117 critical SEO errors and duplicate meta descriptions.
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Poor content distribution and lack of calls-to-action for prospective clients.
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Disorganized members and events pages, limiting usability.
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A fragmented brand identity without a formal branding manual.
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Limited social media engagement, with only 29 Facebook followers and underutilized channels like Twitter and LinkedIn.
To maintain its leadership position, LawExchange required a comprehensive rebrand and digital strategy, one that modernized its image, expanded online reach, and improved communication across its international member base.
Our Solution
CIS Agency designed a full-scale rebranding and marketing initiative that included:
Website Redesign & SEO
Delivered a modern, mobile-responsive site with improved navigation, custom layouts, multimedia integration, and strong calls-to-action. Corrected all major SEO errors and optimized on-page elements for global search visibility.
Branding Manual Development
Built a complete brand guideline to unify digital and traditional marketing assets, ensuring consistent representation across member firms.
CRM & Consulting
Provided consulting on loyalty strategies, promotions, and email communications to strengthen member and client engagement.
Coding for their global offices
Implemented Velo Code to help with their database network.
Content Strategy
Created structures for distributing news, events, and member activities, turning these into SEO opportunities and client-facing updates.
The Results
A modernized global platform that reflects the prestige and scale of the network.
Improved SEO health, driving higher visibility for member firms.
Clearer pathways for client inquiries, boosting lead opportunities.
Expanded brand awareness and stronger communication between attorneys worldwide.
A scalable system that supports LawExchange’s multilingual, international membership.
Looking Ahead
With a revitalized digital presence and a cohesive brand, LawExchange is positioned to expand its influence across new regions. Their modern infrastructure enables seamless communication, increased visibility for member firms, and stronger client acquisition strategies.
Key Takeaway
For global organizations like LawExchange, a fragmented digital identity can limit growth. CIS Agency’s holistic rebrand provided the modern website, SEO structure, and marketing tools needed to showcase their international reputation and foster worldwide collaboration.