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Driving Growth and Visibility for Unique Body Shop
Client Overview
Unique Body Shop is a professional auto body repair company in Grand Rapids, MI, specializing in collision repair, dent removal, paint refinishing, and more. With a long-standing reputation for quality craftsmanship, the business sought to modernize its marketing approach, enhance its local presence, and transition away from being a one-size-fits-all digital service provider.
The Challenge
After years of static stats, Unique Body Shop faced several challenges:
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Stale Branding – Their marketing materials lacked consistency and didn’t reflect the professionalism of their shop.
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Limited Online Visibility – Local search presence and ad performance were underwhelming, leaving growth opportunities untapped.
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Unresponsive Service – Website edits and marketing support were often slow, preventing timely updates and improvements.
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Missed Review Opportunities – Their Google Business Profile had relatively few reviews, which limited their credibility and local search strength.
To stay competitive in West Michigan’s busy auto repair market, they needed a fresh strategy, stronger support, and measurable results.
Our Solution
CIS Agency partnered with Unique Body Shop to deliver a complete digital and branding refresh:
Business Cards & Branding
Designed professional business cards and visual assets to elevate the shop’s brand identity
Hibu to CIS Transition
Seamlessly migrated their website and marketing services from Hibu to CIS Agency, ensuring continuity
Reputation Management
Implemented strategies to increase Google reviews, boosting credibility and local trust
Google Ads Optimization
Rebuilt and refined ad campaigns to improve click-through rates and attract higher-quality leads
Local SEO & Organic Growth
Enhanced their site with AI-friendly content and an SEO strategy tailored to local search, improving rankings and visibility.
Website Updates
Modernized their website for both user experience and search engine performance, ensuring fast load speeds, mobile responsiveness, and conversion-focused design
The Results
Since partnering with CIS Agency, Unique Body Shop has seen meaningful improvements across multiple areas:
Stronger Branding
Consistent, professional design across business cards, website, and marketing.
Increased Reviews
A steady flow of positive Google reviews, building trust with potential customers
Improved Google Ads Traffic
Higher-quality leads translating directly into more booked accounts.
Boosted Local SEO Rankings
More visibility in organic search, leading to more walk-ins and inquiries.
Timely Support
Responsive service and quick website edits, something they lacked with their previous provider.
Client Testimonial
— Steve Capek, Owner, Unique Body Shop
“A Superior Alternative to Hibu in Grand Rapids!”
“We made the switch to CIS Agency after using Hibu for many years, and it’s truly been the best decision we’ve made for our business. From the start, their team has been responsive, professional, and proactive in managing our website and making timely edits whenever needed.
Based near our shop in Grand Rapids, MI, CIS Agency is an excellent local partner if you’re looking for a reliable web design and digital marketing company. They’ve also taken over our graphic design, Google Ads, Facebook, etc., helping us with branding and visuals for our shop—and we’ve already seen a noticeable increase in leads that have converted into actual accounts.
If you’re a business owner in West Michigan looking for a dependable, results-driven marketing agency, I highly recommend giving CIS Agency a try. We’ve been using their services for over 10 years now.”
Key Takeaway
For businesses like Unique Body Shop, switching from a generic service provider to a dedicated local agency can be a game-changer. With CIS Agency, they gained better branding, stronger local visibility, more leads, and ongoing support—all of which continue to fuel long-term success.