Revitalizing the Foundation Quarter Horse Registry with a Modern Digital Presence
Client Overview
The Foundation Quarter Horse Registry of Michigan (FQHR) is a non-profit equine organization dedicated to preserving and promoting the heritage of the Foundation Quarter Horse. The registry hosts shows, fosters community involvement, and supports educational opportunities for members and enthusiasts across Michigan.
The Challenge
Following the COVID-19 pandemic, FQHR faced a decline in membership, participation, and event attendance.
The existing website was outdated, difficult to navigate, and unable to effectively communicate important updates, event schedules, or livestream access. This limited FQHR’s ability to engage with members and attract new participants.
Nichole Erickson, FQHR Board Member
"I joined a non-profit board to help rebuild after declining membership rates since COVID. One of the largest factors was a redesign of our website… We’re very grateful to CIS Agency for their amazing work and contribution in restoring our non-profit back to pre-COVID participation rates.”
Our Solution
Modern, User-Friendly Design
Clean and responsive interface optimized for both desktop and mobile viewing.
Real-Time Communication Tools
Easy-to-update news, event listings, and announcements to keep members informed.
Integrated Livestream Access
Centralized, easy-to-find links for remote show viewing, increasing accessibility for members and their families.
Optimized Navigation
Clear pathways to membership information, event results, sponsorship opportunities, and organization history.
Scalable Infrastructure
A content management system enabling FQHR staff to quickly update the site without technical barriers.
The Results
37%
Increase in Michigan Membership
50%
Increase in Stall Counts at shows
1,000
Livestream Logins per weekend event, connecting remote audiences nationwide
50%
Overall Growth in Participation
Looking Ahead
With this renewed momentum, FQHR is planning further initiatives for 2026:
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Hosting clinics at every show to expand member skills
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Offering scholarships for adult education and judge training
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Increasing community events to foster member relationships
These strategic expansions are made more achievable thanks to the strong digital foundation built by CIS Agency.
Nichole Erickson, FQHR Board Member
"A large contributing factor [to our growth] was our amazing new website and being able to accurately communicate information in a timely manner.”
Key Takeaway
For organizations like FQHR, a modern, functional, and visually appealing website is not just a marketing tool; it’s a catalyst for community growth, member engagement, and long-term sustainability.