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Transforming Kroll Furnace’s Digital Presence and Local Reach
Client Overview
Kroll Furnace is a trusted heating and cooling company serving Michigan homeowners with reliable furnace and HVAC services. Known for its quality craftsmanship and customer-first service, Kroll needed a digital partner who could deliver the same level of excellence online that it provides in person.
The Challenge
Before working with CIS Agency, Kroll Furnace relied on a national marketing company that delivered generic strategies and slow support. The results left them frustrated and underwhelmed. Their challenges included:
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Outdated Website & Branding – Their online presence did not reflect their professionalism or local reputation.
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Slow Response Times – Edits and updates took too long, limiting their ability to stay relevant.
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Weak Local Visibility – Paid and organic traffic were not bringing in enough qualified leads.
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Lack of Consistency – Branding across platforms and printed materials felt disconnected.
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Missed Review Growth – Their Google Business Profile wasn’t being leveraged to build local trust.
Our Solution
CIS Agency provided a comprehensive marketing refresh tailored to Kroll Furnace’s business goals and local market:
Branding & Print Design
Delivered updated branding elements, including custom labels and business cards, to create a polished and consistent identity.
Website & SEO Overhaul
Redesigned their website with an AI-friendly, SEO-driven strategy for stronger rankings and local visibility.
Hibu to CIS Transition
Seamlessly migrated all digital services from their former national provider to CIS Agency.
Reputation Growth
Implemented strategies to increase Google reviews, strengthening credibility in the local market.
Google Ads Optimization
Refined ad targeting to drive more relevant, conversion-focused traffic.
Facebook & Instagram Advertising
Expanded reach with tailored campaigns across social platforms, attracting more leads from their service area.
Ongoing Support
Provided fast turnaround times for edits and updates, ensuring Kroll Furnace could always stay ahead
The Results
Since making the switch, Kroll Furnace has seen significant improvements:
Elevated Brand Identity
A professional, consistent look across digital and print
More Local Leads
Improved SEO and ad campaigns resulted in higher-quality inquiries
Increased Online Reviews
A stronger reputation on Google, building customer trust
Faster Response & Support
Quick updates and proactive strategy from the CIS team
Expanded Reach
New customer acquisition through Facebook and Instagram ads
Client Testimonial
Lisa Kroll, Owner, Kroll Furnace
“Life changing…”
“We used to use a national branding and marketing company. We switched to CIS and have never looked back. Cory and Carlos have been amazing to work with. They redesigned our website and Google platform and we couldn’t be happier. Fast turnaround and they pay attention to the details. They are very knowledgeable and can help you find what’s best for your business. It’s been a great experience. THANK YOU CIS.”
Key Takeaway
For local service providers like Kroll Furnace, working with a dedicated, hands-on partner makes all the difference. By switching from a national agency to CIS, they gained better branding, stronger digital presence, increased leads, and responsive support, a truly “life changing” transformation for their business.