How We Took a Snack Brand from Unprepared to Unstoppable! Just in Time for Black Friday.

Client Overview

Healthy Eating on the Go is a rising eCommerce brand specializing in all-natural protein bars. With the holiday season being the busiest and most competitive time of year, the brand had ambitious goals to capture sales during Black Friday and Cyber Monday. However, just days before the shopping rush, they lacked the digital foundation needed to compete.

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FireShot Capture 1008 - Healthy Eating On The Go - All-natural Healthy bars_ - [www.health

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The Challenge

For e-commerce, the holiday season is the Super Bowl. But when Healthy Eating on the Go partnered with us on November 18, they faced three major roadblocks:

A Digital Ghost Town – They had no Meta Business account, inconsistent branding, and were missing critical website policies, leaving them exposed to compliance issues.
A Tight Deadline – With less than two weeks until Black Friday, speed and precision were non-negotiable.
Data Voids – With minimal marketing data and unclear goals, we had to rely on proven expertise and instinct to craft a winning strategy.

The stakes couldn’t have been higher: build from the ground up, fast, or miss out on the biggest sales weekend of the year.

Our Solution

We executed a strategic blitz, combining technical upgrades, high-converting campaigns, and user-experience improvements to deliver a rapid and measurable impact.

Dominating Search with a Technical Overhaul

Conducted a full SEO audit using SEMRUSH and Ubersuggest.
Boosted their SEMRUSH site health score from 83% → 99%.
Elevated their Ubersuggest score from 69% → 100%.

These changes ensured discoverability for customers actively searching for healthy snack options.

Crafting High-Conversion Campaigns

Built and launched a complete Black Friday/Cyber Monday campaign suite.
Created 10 custom social ads and 8 email templates, timed for peak engagement.
Ran targeted Google Ads and integrated the ReConvert WIX app for in-cart upsells, increasing average order value.

Engineering a Seamless User Experience

Added promotional pop-ups, streamlined product navigation, and optimized for mobile.
Implemented trust-building signals, including a cookie consent banner and clear policy statements.
Ensured the entire buying journey—from click to checkout—was smooth and conversion-focused.

The Results

In just two weeks, Healthy Eating on the Go transformed from unprepared to unstoppable, achieving:

5,159

Campaign Link Clicks, driving high-intent traffic.

317,699

Customers Reached during the most competitive sales window of the year.

A powerful digital foundation,

SEO-optimized, compliant, and scalable for long-term growth.

Key Takeaway

This case study proves it’s never too late to make a comeback. With the right strategy and execution, even brands entering the busiest season underprepared can achieve extraordinary results and set themselves up for sustainable success.