Building a Cohesive
Digital Presence
Client Overview
VanderLaan Home Improvement is a trusted Michigan-based company specializing in roofing, windows, siding, and exterior home improvement. With decades of experience and a strong reputation for quality, VanderLaan serves homeowners across West Michigan from its locations in Hudsonville and Traverse City.
The Challenge
Despite their history and expertise, VanderLaan’s online presence was outdated and fragmented:
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Their website lacked a clear SEO structure, making it harder for clients to find them.
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Call-to-actions were weak, and the site design didn’t fully reflect the brand’s professionalism.
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Online advertising was inconsistent, limiting visibility in a competitive market.
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No unified content strategy existed to engage customers through blogs or social media
Our Solution
CIS Agency created a comprehensive digital marketing strategy tailored to VanderLaan’s needs:
Website Redesign
Developed a modern, mobile-friendly website with improved SEO foundations, enhanced layout, and strong call-to-actions.
Advertising Distribution
Streamlined and optimized digital ad campaigns to drive consistent traffic and qualified leads.
Blog Development
Built a blog platform designed to speak directly to VanderLaan’s customers, covering topics such as home improvement tips, energy efficiency, and design trends.
Social Media Revamp
Refreshed their presence across platforms with regular posting, cohesive branding, and targeted background ad campaigns to extend reach.
The Results
A cohesive digital identity that aligns with VanderLaan’s reputation for professionalism.
Improved SEO rankings and organic visibility through optimized site structure and blogs.
Stronger lead generation from both online ads and social media engagement.
A branded online presence that mirrors the quality of their home improvement services.
Looking Ahead
With a stronger foundation, VanderLaan is positioned to expand its presence in Michigan, attracting more homeowners seeking trusted window and siding solutions. Their blog and consistent social media presence ensure ongoing engagement with both new and repeat customers.
Key Takeaway
By combining a redesigned website, SEO structure, and multi-channel marketing, CIS Agency helped VanderLaan turn its online presence into a powerful client acquisition tool.