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  • Writer's pictureCIS Agency

Bringing Traffic to Your Website

Updated: May 16

Ladies that are visiting a website.

Whether you're starting a brand-new website for your business for the first time or redesigning an existing site, one of your main goals is likely to increase organic traffic from search engines. Internet traffic gets you leads, conversions, and sales. However, many new website owners make the mistake of getting discouraged when they don't see that traffic increase right away and conclude that putting time and effort into their website isn't worth it. The truth is that it takes time to bring traffic to your website. Here are some tips on how to help that process along.

Once you've launched your new or redesigned website, these are the best next steps to follow to start seeing that website traffic increase:

#1 Set Realistic Expectations

Creating or redesigning your website typically takes between 6 and 12 months to see organic traffic results. Organic traffic refers to visits to your website that weren't earned through purchased ads or other forms of paid marketing. In other words, people need to start finding your website naturally through search engines when they're looking for a product or service. It takes time for search engines like Google to determine how trustworthy and relevant your site is before displaying it in search results.

If you've recently gone through a website redesign, you may also see organic traffic drop temporarily, as some of the pages on your site that had previously built credibility with search engines may have moved or changed.

#2 Start Building Domain Authority

Domain Authority is a metric developed by Moz as a way to predict how likely a website is to appear on SERPs (Search Engine Results Pages). Domain Authority essentially describes whether or not search engines, other websites, and users think the information on your site is trustworthy. Some factors include how many other credible sites link to your pages for information, how relevant and up-to-date your content is, and how polished your website appears. You can increase domain authority by creating quality content, doing competitor research, and using other platforms like social media to spread awareness. However, understand that building domain authority is a long-term strategy for increasing organic traffic.

#3 Create a Google Ads Campaign

Another way to increase site traffic in the short term is using Google Ads (formerly Google Adwords). When you create your campaign, you'll choose a set of keywords for your ad to target. When people search using those words, your ad will appear in their search results. Ads can appear above, below, or beside results on Google search sites. They stand out, so users are likely to notice them. While clicks from Google Ads won't count as organic traffic, they can help build brand awareness and domain credibility.

#4 Start a Blog

Blogs are a great way for any business to demonstrate industry expertise and build domain authority. These days, most people turn to search engines to get answers to their questions, and they love getting responses from real experts in the field. Starting and maintaining a blog helps you target keywords that are important to your audience and build authority as a source of relevant information.

Two quick blog writing tips: #1 Make sure your content is well-written and error-free. People are more likely to trust a source that presents professionally. #2 Stay in your industry niche. For example, if you own an automotive business, people likely won't find you a credible source for hairstyling tips, and vice versa.

#5 Implement Advanced SEO Tactics

If you want to bring traffic to your website, you need an ongoing SEO strategy that grows with your business. SEO, or search engine optimization, describes methods that help your website rank higher on SERPs. Try these strategies to continue improving your SEO.

  • Consider an SEO audit to assess the specific strengths and needs of your website. An audit will also ensure you've got the basics covered, such as checking if your site is indexed in Google and submitting a sitemap. Semrush offers an easy-to-use auditing tool.

  • Do keyword research using a tool like Ubersuggest. Knowing the best keywords to target will help you create more effective blog posts and other content.

  • Connect your site with Google Search Console to get useful insight into your website's performance.

  • Build Local SEO by claiming your Google Business Profile and other listings.

  • Make sure your website is optimized for mobile. Since so much internet traffic comes from smartphones and other devices these days, search engines reward websites that function well on any size screen.

Want more tips on SEO and how to bring more traffic to your website? CIS Agency can help build a strategy that works for your business.


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