• CIS Agency

Why Google My Business and Local SEO Should Be Part of Your Strategy

Updated: Apr 26

When you plan out your marketing communication strategy or look for marketing channels to focus on, you've probably got the big three on your list:

  • Social media

  • Website and SEO

  • Mailing list

There may be one area you're missing and it's a big one: Google. We're not just talking about Search Engine Optimization (SEO) -though we WILL talk about that-we are specifically referring to Google My Business. If we had to guess, one of the most inexpensive marketing channels to manage with the biggest return for local businesses.

Think about the last time you used Google to find a product or service you needed locally. Before the web results popped up, you probably saw a map with a few listings. When you clicked on one of those listings, you found a great deal of information. You probably saw the address, business hours, even reviews! We would bet that this feature of Google helped you make the decision about where to go.

So, then, we have to ask the big question: Does Google do that for your business?

What happens when you search for a product or service YOU provide? Go ahead and try it- not your branded name, but what you would expect potential and current customers to search for and find you. Examples might include auto repair, restaurants, air conditioning, etc.

Do you come up with those mapped results? Is this information for your business accurate?

Especially now in 2020, we need to have data that is correct up to the minute. In other words, we need to add Google My Business to our communication strategy!

To begin, go to business.google.com. You'll need to register. This process includes Google sending a postcard to your business with a code. This verifies that your business is legitimate and maintains the integrity of Google My Business.

Once you have that code, you can get to work on getting your listing just the way you want it!

  • Address

  • Service Areas

  • Hours

  • Phone Number

  • A Short Name (to make it easier for people to find your Google listing)

  • Website

  • Appointment Link

  • Products

  • Services

  • Highlights (like Women-Led, Online Classes, Online Care, etc.)

  • Business Description

  • Opening Date (if in the future)

  • Photos

*Note: Google My Business, like most online platforms or products continuously update.

This list is just what you can edit yourself. There is also the ability for your customers to add reviews, photos, ask questions that the public can answer, or even message you directly.