Website Landing Page: Visual SEO & Local Marketing
- CIS Agency
- Jul 23
- 2 min read
Updated: Jul 25

Turn Your Photos Into Customers with Visual SEO & Local Marketing
Google’s new visual search tools mean people find local businesses by taking a picture. Is your business ready to show up?
Today’s customers search differently. Instead of typing “asphalt driveway Holland MI,” they might snap a photo of a beautiful driveway and ask Google to “find one like this near me.” Or they see a creative monument sign and want to know who designed it.
Google Lens, visual matches, and photo-driven shopping are changing how people discover businesses, especially local contractors, retailers, and service providers.
We help you turn your portfolio of past work into a powerful magnet for new customers.
What We Offer
Visual Local SEO

Upload & optimize high-quality, geo-tagged photos of your work to your Google Business Profile.
Write keyword-rich, descriptive file names and alt text that match how customers search visually.
Keep your GBP photo gallery fresh, active, and highly ranked.
Visual Showcase Websites

Build or enhance your website with project galleries, before & after sliders, and structured data (ImageObject schema) that help Google “see” your work.
Highlight services by style, material, or look—so when people use Visual Search, your site pops up.
Pinterest & Image Syndication

Create Pinterest boards linked to your website, driving high-quality traffic and boosting your image rankings in Google.
Syndicate your visuals to local directories & blogs to build backlinks and visual mentions.
Local Photo Ads

Run Local Service Ads & Google Display campaigns using eye-catching photos to attract customers who already know the look they want.
Industries That Benefit Most
Asphalt & concrete contractors
Landscaping & outdoor living companies
Signage & monument companies
Auto body shops & detailers
Custom home builders & remodelers
Local retailers with unique products
Why This Matters Now
Fact: Over 1 billion monthly searches now happen on Google Lens alone.
Customers use pictures to decide who to call.
If your work isn’t optimized for visual search, they’ll call your competitor.
Ready to put your photos to work?
Book an SEO audit today.
We’ll show you how often your website appears in search results and what opportunities you’re missing.
Need help with marketing? CIS Agency has years of experience helping businesses drive growth. Contact us today!
Tel. 616.347.6300 | service@wearecis.com | www.wearecis.com/connect




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