Why Your Wix Website Needs More Than Just Keywords: SEO, AI & a Human Touch

CIS Agency
Jul 23
3 min read

Updated: Aug 17

The New Reality for Local Businesses

Whether you're an electrician or plumber in Grand Rapids, MI, a sign company in Grand Rapids, or an auto body shop in Zeeland, you already know how important it is to show up on Google. No matter if you're an electrician or plumber in Grand Rapids, MI, a sign company in Grand Rapids, or an auto body shop in Zeeland, you understand the importance of a strong Google presence.

But here’s what many local businesses don’t realize:

Google doesn’t just look for keywords anymore. It looks for meaning.

It uses AI to understand what your whole website is about, how your services are related, and whether you’re truly an expert in your field.

If your Wix site (or any site) is just a handful of pages that say “we do driveways, call us today!”, you’re leaving money on the table.

So What Does Google Really Want?

It wants to see:

Semantic content.
Not just repeated keywords, but natural writing that covers related topics.
For example, a paving company’s site shouldn’t only say “asphalt driveways,” it should also talk about grading, sealcoating, drainage, parking lots, and even local permit tips.)

Clear structure.
Headings, internal links, and even FAQ sections that help Google’s AI see how your services fit together.

Helpful, human-focused information.
Google’s algorithms favor businesses that answer real customer questions in plain language.
A consistent theme across your site.
If you’re a landscaping company, Google expects your site to also mention patios, mulch, sod, and drainage not random content that confuses your expertise.

Why This Matters for Wix Websites

We love Wix, it’s fast, flexible, and perfect for small to mid-sized local businesses. But out of the box, most Wix sites aren’t fully dialed in for semantic SEO or AI readiness.

They often miss:

Proper use of H1-H4 headings, which tell Google what’s important.
Schema markup (like LocalBusiness or Service schema) that helps search engines categorize your business.
Internal links that connect your pages, showing Google how your services relate.

Examples Based on Your Business Type

Asphalt & concrete companies: Want to rank for more than “asphalt paving near me”? Use content that naturally covers residential driveways, commercial parking lots, striping, drainage, grading, and sealcoating. That builds topical authority.
Sign & monument companies: Don’t just say “we make signs.” Discuss LED signs, channel letters, monument bases, permits, and even local zoning rules.
Auto body shops: Cover collision repair, paint matching, rust prevention, frame straightening, and insurance claims. It all signals to Google you’re an expert.
Retailers & banks: Talk about the products or financial solutions in-depth, include FAQs, and highlight how you serve Ada, Lowell, Edmore, or wherever you’re based.

Don't Lose the Personal Touch

At the end of the day, your website isn’t just for Google.

It’s for your next customer, who might be comparing three paving companies or two auto body shops.

That’s why we:

Write in a friendly, conversational voice, so it sounds like you, not a template.
Highlight your unique story, your team, and your local ties.
Make it easy for someone to trust you—and pick up the phone.

Want to See How Your Wix Site Stacks Up?

We’ll gladly run an SEO & content audit, checking:

How well your site covers the topics Google expects
Whether your pages are structured so AI can understand them
Simple ways to improve, without redoing your whole site

No tech speak. No pushy pitch. Just a clear look at where you stand and how we can help.

Your next customer is out there, searching.

Make sure they find your business and not your competitor’s.

Contact Us to learn more!

Are you looking for a Wix Secure Template with more than just a simple layout? Visit hundreds of Wix Customized Templates with over 20 hours of design for a fraction of the price. Click here to view all of our current small business industry

Wix Templates.